04 January POINT OF SALE ADVERTISING (POS), WHY BET ON ECO-DESIGN?
La PLV it is the set of advertising media present on the selling location to highlight the brands or products of manufacturers and distributors, make them visible on the shelf among a multitude of references and explain the benefits. They grab the consumer's attention and promote the triggering of the act of purchase. They can be in the form of shelf displays, floor displays, stop shelves, newsletters, kakemonos, totems, etc.
If these POS displays are important for advertisers to seduce the consumer, they are very often ephemeral and are the source of many waste (cardboard, metal, plastic, etc.). In fact, the lifespan of an in-store POS display is only 15 days and the waste from this sector represents 100 tons ! It also appears that approximately 2 displays out of 10 are never installed!
In the digital age, in-store POS is still appreciated by 54% French people and for 58% of them it is a way to get informed (study Popeye France 2019)
The players in this sector have therefore mobilized by studying the life cycle of a POS display to find solutions at design, manufacture, transport and end of life : alternatives to polluting raw materials, limitation of waste, work on recycling, etc.
Le France, the association of point-of-sale marketing professionals, has even created a sustainable development committee to structure the environmental approaches of its members. A Standard D2ECI eco-approval has been set up: this is the certification ECO POPAI, obtained after an audit and which promotes global eco-design approach POS manufacturers. This certification obtained the technical and financial support of ADEME Ile de France.
Design a Responsible POS, it is to privilege:
1. Ecological materials:
Le wood is a natural material. It is easy to recycle. It requires less energy than other materials for its transformation and contributes to the storage of CO2. It can be used in the manufacture of displays for bulk stores, for example, as offered by certain suppliers registered on our platform.
Cardboard is a natural material made from cellulose fibres, organic and biodegradable. The box recycled and recyclable can also be used in the design of advertising media.
Le recycled textile can be valued for responsible event scenography (fabrics from the circular economy - French manufacturing).
2. Solvent-free glues and inks
3. Local manufacturers to limit the carbon footprint during transport
You will have understood it, to choose Eco-designed POS it is communicate so responsible and efficient by limiting his ecological footprint. Check out our selection of suppliers registered on our site Takagreen in the theme communication > communication media.