01 February OMARK: Eco-responsible advertising objects and textiles
You are a company, an association, a community and you need tailor-made objects to communicate, to offer to your customers or to equip your collaborators...? Choose one responsible communication agency which will guide you towards the purchase of objects sustainable.
Indeed, objects are part of our daily lives but we must ensure, within the framework of a good CSR policy, that they have a real utility but also that they are responsibly thought out and designed to minimize their impact on the environment. This is the mission assigned to oMark, an agency specializing in consulting and designing eco-designed communication objects. This company based in Auvergne Rhône-Alpes is part of the FULL ACE Group, a major player in image objects and clothing. This membership allows it to benefit from solid business expertise, responsible and quality sourcing, optimized processes, in a CSR approach that has always been part of the Group's DNA.
The agency offers 4 services to assist you in the purchase or creation of marked objects or textiles:
· A sourcing and purchasing service: dedicated to the search for ethical products in line with its values and those of its customers. The agency promotes short production circuits with its partner suppliers for all stock products. It also deploys worldwide sourcing with exclusive products, with a permanent concern for eco-responsibility in the offer and in its actions.
· A design and creation department: the designers design and develop collections of objects and clothing in the image of the brand, through personalized follow-up, and according to customer specifications.
· An integrated marking service: the integrated marking workshop ensures responsiveness and control of production deadlines. The subcontracting partners are selected and audited methodically and regularly, in order to meet the requirements of the personalization business.
· A Logistics department: A new dedicated space makes it possible to offer storage space and all the logistics dedicated to the management of customer E-shops.
The site also offers a selection Greenscore : 112 products rigorously rated by the teams for their environmental benefits. There are thus recycled notebooks, isothermal bottles, chargers made from organic waste, but also organic cotton bags, USb keys made from biodegradable plastic, key rings made from apple peel, etc.
A wide selection of products that will allow you to continue to offer objects to your customers, your employees, your collaborators... while buying and consuming more responsibly.
Meeting with Sylvain CAPIEVIC, manager of OMARK
Can you introduce Omark?
I created the Omark company 6 years ago to respond to my desire to become independent. Indeed, I was already working in a group specializing in communication through objects, but I no longer shared the same values. So it was time for me to fly on my own and create this structure that I wanted to be as creative as possible.
Today, Omark is affiliated with the most important central purchasing body in France responsible for concluding commercial agreements with the essential suppliers of this profession.
This allows me to offer a range of sustainable and responsible objects to our customers.
Can you describe your business in 3 words?
I would say: Advice - Item Selection Quality - Values
Through what actions does your Omark company engage in a sustainable development approach on a daily basis?
We favor suppliers of eco-responsible and locally made communication objects. For example, I have significant sales of notebooks made in the Auvergne Rhône-Alpes region.
From a personal point of view, I only keep recent emails and delete older ones. I am also engaged in a personal process of sorting waste at the office and at home.
What sets you apart from other actors?
There are a lot of players in this business, so I face strong competition. When you want to build customer loyalty, it is absolutely necessary to adopt an approach that corresponds to the values of the customer as well as those of the company.
Our job will be to advise customers in their choice of eco-responsible communication objects. Indeed, it often happens to me, when requesting a special object, to say “this may not be the best idea in relation to your type of client. I think more of this or that object.
Do you have development projects concerning the products sold on Omark?
The creative aspect of our business leads us to reflect and propose new products for our customers. For example, I'm currently working on a design project with a French leather goods craftsman who makes beautiful things. This is part of the development of Omark.
What goals do you want to achieve with the Takagreen platform?
What I liked about Takagreen is this eco-responsible approach. I have not found any competitors in Takagreen and similar approaches. I found that Takagreen's values matched Omark's. I think it's good that a network like Takagreen can promote my business.